English
简体中文1. Problems existing in the development of the drying rack industry
(1) There are few mainstream brands and insufficient publicity
The drying rack industry is a low-profile industry, and it has gradually received attention from the outside world in recent years. Most of the drying rack manufacturers in the market have a relatively short growth time, and there are few influential brands, and the brand promotion efforts are not strong enough. Especially in the second and third tier markets, many people have low awareness of the brand of drying racks.
(2) Low barriers to entry and uneven product quality
The barriers to entry in the industry are low, and many small and medium-sized enterprises have flooded into the drying rack market, using non-pipeline and non-scale production. These enterprises lack professional knowledge, production equipment cannot keep up, capital investment is insufficient, survival time is unstable, and development space is limited. Only low-price dumping can be carried out, resulting in uneven product quality in the drying rack industry.
(3) Industry-related standards are not perfect
Although the drying rack industry belongs to a small classification industry, the demand is huge. With the development of the economy, people have higher and higher requirements for the quality of drying racks. However, most of the drying rack products on the market are disorganized and affect the entire industry. Although about "QB/T2821" -2015 Metal Clothes Rack" has been implemented, but from the perspective of the entire industry as a whole, there is still a long way to go in terms of implementation effect and degree of achievement.
(4) The product has no features, lacks innovation, and the marketing level is uneven
In recent years, the drying rack industry as a whole has entered a stage of rapid development, but the lack of design, marketing, and production management talents is becoming more and more obvious. At present, most manufacturers in the drying rack market have no features and lack innovation, and they still stay at the low end of price and cost. The level of competition does not pay enough attention to talents. In the future, if you want to expand the clothes drying rack market and stand out from the competition, enterprises must pay attention to the cultivation and introduction of talents.
(5) After-sales service is not perfect
At present, the installation team in the drying rack market has no standard or standard, and the effect after installation is uneven, which may affect the function and service life, affect the brand reputation and influence of the drying rack enterprise, and the phenomenon of arbitrary charges after sales, which leads to customer loyalty to the brand. , Satisfaction is greatly reduced.
2. The future development trend of the drying rack industry
(1) The drying rack will develop in the direction of branding, specialization and scale
With the rejuvenation of the mainstream customer base and the diversification of information channels, the popularity of drying racks has accelerated, consumers have become more and more aware, and the concept of consumer brands has been established. On the premise, creativity and professionalism can only be reflected through the details.
(2) Intelligent home will become a trend
Clothes drying racks have been hand-pulled and hand-cranked to the current electric type. With the development of intelligent remote control, automatic control technology, induction technology and other intelligent technologies, these high-tech technologies have gradually made the functions of clothes drying racks and other electrical appliances more intelligent. In line with the development of human science and technology and living standards, the clothes drying rack is not only a household product, but also a new life concept solution, and intelligent home furnishing will become a trend in the future.
(3) The sales model is more diversified
Many stores have found that customer flow has decreased. On the one hand, it is due to the diversion of the market. On the other hand, it is because online and offline traffic drainage, micro-marketing, community stores, etc. have been digested in advance, and the traditional model has become increasingly weak. In recent years, new retail has become popular and With the rise of community marketing and other models, the sales model of building materials is bound to usher in changes, and the sales model and channel channels are bound to be more three-dimensional and more diverse.
